Relation between strategic management and system of integrated marketing communications
نویسندگان
چکیده
منابع مشابه
Strategic Management of Channels of Distribution and Integrated Marketing Communications: Essay on the Scotch Whisky Industry
In this 21 st centry competition no longer comes from the street. Scotch whisky industry, more than 1500 years old business, has been experiencing rapid growth, mostly due to strong global demand. This paper introduces brief history of Scotch whisky industry, and then analyzes the marketing channels including domestic and international market as well as on and off premise locations. Also integr...
متن کاملDefining integrated marketing communications
This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...
متن کاملExplaining the relationship between components of Strategic human resource management and social marketing , Tehran cement Factory
Strategic human resource management implications in different part of the worlds have been investigated in different research papers. The depth of implementation of SHRM, results in the productivity of the organizations. The current paper is a conceptual overview on the SHRM implementation in Iran. The circumstances and the elements that contribute to the SHRM implementation in this country nee...
متن کاملMobile Marketing in Japan : The acceleration of integrated marketing communications
In Japan, broad penetration of information technology is helping to change consumer opinion and accelerate the speed of research and development and distribution, all of which are crucial components of marketing. Yet in this environment, traditional marketing communication does not allow companies to keep pace with these changes, creating a bottleneck in their competitive strategies. In order t...
متن کاملthe relation between bilingualism and translation: a case study of turkish bilingual and persian monolingual translation students
translation studies have become an accepted academic subject and books, journals and doctoral dissertations appear faster than one can read them all (bassnet and lefevere, 1990). but this field also brought with itself so many other issues which needed to be investigated more, in the heart of which, issues like ideology, ethics, culture, bilingualism and multilingualism. it is reported that ove...
ذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ekonomski izazovi
سال: 2014
ISSN: 2217-8821
DOI: 10.5937/ekoizavov1406128c